bachelor · School of Business
Bachelor of Science in Business Administration
General business knowledge with concentrations in Marketing, IB and Entrepreneurship.
49 months 120 credits Online
The purpose of the Bachelor of Science in Business is to contribute to the education of students with a general knowledge of business and in specific areas of marketing, and international business to develop the necessary competencies and skills to be effective leaders in the business world today.
Program Learning Outcomes
- Demonstrate and employ critical thinking, speaking, and writing skills to address organizational issues.
- Identify, analyze, and function within the legal and cultural environment of international business.
- Review and evaluate the laws and regulations affecting the international business arena.
- Explain and employ ethical analysis, argumentation, discussion, writing, and the justification of ethical positions.
- Explain and apply innovative management in organizations.
- Explain, analyze, and apply the concepts of leadership theory and methodology.
- Identify and apply financial management to organizations.
- Explain and develop processes of creating a strategic marketing plan.
- Interpret and employ basic elements of statistical probability to business organizations.
- Analyze the information explosion, globalization of economies, and increased competition from IT.
- Apply the principles of financial accounting.
- Identify and apply human resources theories, including human capital.
- Plan, and develop an integrative learning project.
Program Breakdown by Course
| Course Number | Course Name | Semester Credits |
|---|---|---|
| General Education (30 Credits) | ||
| ASB 1001 English Composition I This course introduces students to college-level writing, focusing on logical sentence structure, grammar, and academic composition. Through structured writing processes—prewriting, drafting, revising, and editing—students develop clarity and organization. Emphasizing expository writing, critical analysis, and research-based essays, the course requires students to analyze texts and construct well-supported arguments. Additionally, it reinforces proficiency in capitalization, punctuation, and spelling for accurate written communication. With a strong emphasis on information literacy, vocabulary development, and source integration, students gain essential skills for academic and professional success, refining their ability to write clearly and effectively. | English Composition I | 3.0 |
| ASB 1002 English Composition II This course is a continuation of ENC 1001, designed for students who require additional time and practice to strengthen their writing skills before progressing to college-level coursework. Emphasizing the refinement of the writing process, students will further develop proficiency in academic writing, information literacy, and critical thinking. The course focuses on improving sentence structure, coherence, and organization while introducing students to business and professional writing. Through guided assignments, students will enhance their ability to construct well-supported arguments and effectively integrate research. | English Composition II | 3.0 |
| ASB 2038 College Algebra This course prepares students for disciplines requiring quantitative calculations, covering essential algebraic concepts and their applications. Topics include set theory, algebraic expressions, radicals, exponents, polynomial and rational equations, inequalities, and graphing functions. Students will explore rate of change, transformations, extreme values, and function modeling, along with one-to-one and inverse functions, exponential and logarithmic functions, and their laws. The course also introduces systems of equations, including linear and nonlinear systems in multiple variables, providing a strong foundation for problem-solving in mathematical and applied contexts. | College Algebra | 3.0 |
| ASB 2039 Statistics This course provides students with a foundational understanding of statistical literacy and its applications in work-related, societal, and personal problem-solving. Emphasizing statistical reasoning over complex mathematical derivations, students will develop practical skills in data organization, graphical representation, and statistical interpretation. Key topics include data distribution, measures of center and variability, probability concepts, and normal distribution analysis. Through assignments and discussions, students will learn to critically analyze data, recognize the appropriate use of statistical tools, and interpret real-world statistical applications. | Statistics | 3.0 |
| ASB 2045 Origins of Western Civilizations This course explores the key developments of early European civilizations, from their origins through the classical period, examining their lasting contributions to Western cultural heritage. Students will analyze the meaning of civilization as a stage in cultural development and investigate the major achievements of ancient societies, including literature, architecture, philosophy, and the fine arts. Special attention will be given to the religious and philosophical ideas that shaped early worldviews and the human condition. Civilizations studied include Mesopotamia, Egypt, Crete, and both Archaic and Classical Greece, highlighting their influence on the evolution of Western thought and culture. | Origins of Western Civilizations | 3.0 |
| BSB 2001 Psychology of Personal Effectiveness This course is an interdisciplinary approach to the study of human interaction. It combines knowledge of psychology and sociology and other behavioral sciences. This is an applied psycholog y course which emphasizes the understanding of the principles of effective human behavior and their application to the areas of personal awareness, interpersonal relations, communication, and work/career development . | Psychology of Personal Effectiveness | 3.0 |
| BSB 2002 Critical Thinking and Ethics This course develops critical thinking and ethical analysis skills, focusing on argumentation, reasoning, and the justification of ethical positions in both personal and professional contexts. Students will examine key ethical concepts, evaluate multiple perspectives on ethical issues, and formulate well-supported conclusions. Emphasis is placed on professional ethics, including topics such as affirmative action, sexual harassment, employee privacy, and age discrimination, allowing students to reflect on their own values and develop a personal and professional code of conduct. Through case studies and discussions, students will enhance their ability to apply ethical reasoning and decision-making to real-world challenges. | Critical Thinking and Ethics | 3.0 |
| BSB 2003 Social Basis of Behavior Course explores the social factors that influence human behavior, including socialization, conformity, decision-making, attitudes, opinion leadership, group dynamics, and morale. Students will examine how thoughts, feelings, and behaviors are shaped by social interactions, whether actual, imagined, or implied. The course integrates theory, research, and practical applications, using real-world examples and case studies to illustrate key social-psychological constructs. Emphasis is placed on analyzing social influences on behavior and cognitive processes, with opportunities for students to apply concepts to classroom experiences and societal issues. Additionally, the course provides a historical overview of social psychology, offering a broad understanding of how social interactions shape individual and group behavior. | Social Basis of Behavior | 3.0 |
| BSB 2004 Principles of Earth Science This course provides an introduction to Earth Science, exploring the fundamental processes of the Earth system, which includes the atmosphere, hydrosphere, lithosphere, biosphere, and exosphere. Using the scientific method, critical thinking skills, and data analysis, students will examine earth materials, surface and internal processes, earth history, oceanography, and atmospheric science over different time scales. Emphasis will be placed on the interactions between these spheres, including the impact of human activities on Earth's systems and the critical analysis of scientific theories. | Principles of Earth Science | 3.0 |
| BSB 2005 History of Life This course explores the interaction of biological and geological principles and processes to understand the history and ecology of past life on Earth. Emphasizing the evolutionary history of major groups of organisms, students will analyze fossil evidence to trace the origins of animals and plants, the transition from marine to terrestrial life, and the ecological impacts of major events such as mass extinctions and the Ice Age | History of Life | 3.0 |
| Core Courses (69 Credits) | ||
| AIH 2015 Principles of Organizational Psychology This course examines the application of psychology in modern business environments, focusing on how psychological principles shape organizational culture, leadership, and workplace dynamics. Students will explore theoretical frameworks and research methods relevant to organizational psychology, with an emphasis on communication, collaboration, leadership, and conflict resolution. Additional topics include advertising and marketing psychology, negotiation and selling, motivation and teamwork, coaching and supervision, hiring and firing, organizational stress management, workplace violence and harassment, business ethics, and crisis management. The course also provides insight into careers in business psychology and corporate consulting, equipping students with practical knowledge for applying psychological principles in various business settings. | Principles of Organizational Psychology | 3.0 |
| ASB 1012 Principles of Business This course provides a comprehensive overview of business fundamentals, including ownership, management, and organizational structures. Students will explore business operations such as finance, accounting, decision-making controls, and human resource management, gaining insight into the functional areas of business. The course examines the free enterprise system, various economic systems, and the legal and regulatory environment that impacts business operations. Additional topics include entrepreneurship and starting a business, security markets, production, marketing strategies, and career opportunities within the business sector. Students will also develop a foundational understanding of business and economic terminology, equipping them with the knowledge needed to navigate the modern business environment. | Principles of Business | 3.0 |
| ASB 2006 Principles of Microeconomics This course provides an in-depth study of microeconomic analysis, focusing on market price theory, firm theory, production, and resource distribution. Key topics include the mechanics of supply and demand, firm behavior, allocation of resources, and returns to factors of production. Students will explore the structure and function of different market systems, the role of government in a mixed economy, and contemporary microeconomic issues. The course emphasizes critical thinking and real-world applications of microeconomic principles, preparing students to analyze market interactions, consumer behavior, and business decision-making in a dynamic economic environment. | Principles of Microeconomics | 3.0 |
| ASB 2007 Principles of Macroeconomics This course introduces students to the fundamental principles of macroeconomics, exploring how decision-making in an environment of scarcity impacts the aggregate economy. Key topics include national income determination, economic fluctuations, banking and monetary systems, fiscal and monetary policy, macroeconomic conditions, economic stabilization policies, public sector economics, and international trade and balance of payments. Students will analyze theories and evidence related to economic growth and development, gaining a deeper understanding of how changes in aggregate measurements affect overall economic performance. The course also examines comparative economic systems, allowing students to explore different models of economic organization. Emphasis is placed on real-world applications, policy implications, and critical thinking in economic decision-making. | Principles of Macroeconomics | 3.0 |
| ASB 2008 Fundamentals of Human Resources Mgmt. This course provides a comprehensive introduction to the fundamentals of human resource management, emphasizing its strategic role in business organizations. Students will explore key HR functions, including hiring and firing, employee selection and assessment, training and development, wage and salary structures, benefits administration, and policy implementation. The course also examines the role of HR departments in managing human resources effectively within a dynamic and evolving business environment. Students will analyze interpersonal, individual, and group challenges in organizations and collaborate on developing strategies and approaches to resolve them. Additional topics include the use of external HR consultants, legal and ethical considerations in HR, and best practices for workforce planning. Through case studies and real-world applications, students will gain the practical knowledge and skills necessary to manage human resources successfully. | Fundamentals of Human Resources Mgmt. | 3.0 |
| ASB 2009 Principles of Financial Accounting This course is the second in a two-course sequence, building upon the foundations of financial accounting introduced in Accounting Principles I. It explores specialized accounting topics, including financial statement analysis, the statement of changes in financial position, and accounting for price-level changes. The course also introduces the fundamentals of managerial accounting, with emphasis on cost accounting, budgeting, cost-volume-profit analysis, and differential analysis. Additionally, students will learn to approach accounting as an information and decision-support system, analyzing business transactions and their impact on enterprise operations. The course provides an in-depth understanding of financial accounting principles and their application in the U.S. business environment, equipping students with essential skills for financial decision-making and managerial planning. | Principles of Financial Accounting | 3.0 |
| ASB 2010 Principles of Accounting This course provides a comprehensive introduction to accounting principles, emphasizing both financial and managerial accounting concepts. Students will learn the fundamental objectives of accounting and their application in business, gaining hands-on experience in bookkeeping functions such as recording transactions in journals, posting to ledgers, and preparing financial statements. The course covers key accounting procedures, including trial balances, working papers, and completing the accounting cycle. Additionally, students will explore how accounting information is utilized by managers for planning activities, controlling operations, and making informed business decisions. The course balances conceptual understanding with practical applications, equipping students with the technical and analytical skills necessary for effective financial management in various business environments. | Principles of Accounting | 3.0 |
| ASB 2013 Business Law and Ethics This course provides a comprehensive overview of the legal, ethical, and societal environments of business, emphasizing the legal responsibilities and ethical considerations businesses face in both domestic and international contexts. Students will explore key legal topics, including contracts, torts, employment law, administrative law, securities law, antitrust law, and the Uniform Commercial Code (UCC). The course also examines intellectual property, product liability, workplace safety, and environmental regulations, along with the political and economic implications of business ethics and corporate responsibility. Through case studies and real-world applications, students will gain practical knowledge of state and federal laws affecting business operations, equipping them with the legal and ethical decision-making skills necessary for effective business management. | Business Law and Ethics | 3.0 |
| ASB 2015 Information Management for Business This course explores the role of Information Technology (IT) in modern business environments, focusing on its use as a strategic tool to gain competitive advantage rather than just supporting operations. Students will examine the impact of globalization, the information explosion, and increased market competition on IT-driven business strategies. The course takes a management-oriented approach, making it valuable for both business professionals interested in IT and IT professionals seeking management insights. | Information Management for Business | 3.0 |
| ASB 2017 Principles of Project Management This course introduces students to the fundamentals of project management, focusing on planning, scheduling, and control as key phases in successfully managing projects. Students will learn essential skills to organize, execute, and oversee projects, ensuring they align with business goals and entrepreneurial ideas. Emphasizing teamwork and leadership, the course prepares students to collaborate effectively, solve common project challenges, and work within a team to achieve project success. Through practical exercises and real-world examples, students will gain hands-on experience with project management tools and techniques, preparing them for future roles in business and project coordination. | Principles of Project Management | 3.0 |
| ASB 2019 Strategic Planning for Business This course explores contemporary models designed to develop strategies, planning, and control within organizations. It introduces the strategic approaches firms implement to enter and sustain themselves in competitive business environments. Students will gain an in-depth understanding of strategic planning theories, methods, and group processes across various organizational settings. Through case studies and practical applications, the course emphasizes the integration of knowledge from multiple business disciplines to enhance decision-making and strategic management. By the end of the course, students will be equipped with the tools to analyze, formulate, and execute effective business strategies in dynamic and complex markets. | Strategic Planning for Business | 3.0 |
| ASI 1002 Principles of Information Technology This course provides a comprehensive introduction to Information and Communication Technologies (ICT), exploring their impact on the knowledge society, economy, and education. Students will analyze the role of ICT in digital transformation, the digital divide, and emerging trends, including cloud computing and the Internet of Things (IoT). Throughout the course, fundamental concepts such as binary representation, hardware and software, databases, communication networks, data storage, and transmission will be covered. Additionally, students will examine online communication tools, social networks, cybersecurity, and strategies for managing digital identities. Through a combination of asynchronous and synchronous activities, students will engage in discussions, case analyses, and hands-on exercises that will allow them to understand the relationship between technology and its environment. By the end of the course, students will be prepared to evaluate the impact of ICT, apply knowledge in various organizational contexts, and contribute to digital transformation with an ethical and strategic perspective. | Principles of Information Technology | 3.0 |
| BSB 2015 Corporate Finance This upper-level undergraduate course provides a rigorous exploration of corporate finance, integrating both theoretical frameworks and empirical applications. Students will analyze fundamental topics such as investment decision rules, demand curves for stocks, capital structure, and the role of financial leverage. The course emphasizes the interaction between investment and financing decisions, using the concept of net present value (NPV) while accounting for taxes, uncertainty, and strategic considerations. Key corporate finance themes, including agency theory, asymmetric information, and market inefficiencies, will be examined to understand how firms navigate financial decision-making. Additionally, students will develop financial management skills through topics such as ratio analysis, cash budgeting, and the implications of capital structure decisions. The course also highlights the relevance of financial strategies in broader business functions, including marketing, operations management, and corporate strategy. By the end of the course, students will be equipped with analytical tools to assess financial data, formulate strategic financial decisions, and evaluate the impact of financial policies on firm value in a dynamic business environment. | Corporate Finance | 3.0 |
| BSB 2018 Statistics for Business Decisions This upper-level course provides a deep exploration of statistical modeling techniques with applications in data science and business analytics. Building on fundamental probability concepts such as Bayes' theorem, decision trees, and expected value criterion, students will advance their knowledge through generalized additive models, longitudinal response models, time series forecasting, survival analysis, and Bayesian statistics. The course emphasizes a project-based approach, leveraging real industrial datasets to address business challenges in finance, marketing, operations, and strategic decision-making. Students will apply linear and multiple regression, analysis of variance (ANOVA), and utility-based decision models to extract insights and support data-driven decisions. Through hands-on exercises, coding applications, and case studies, students will develop skills in statistical learning, predictive modeling, and uncertainty quantification, equipping them with analytical tools essential for modern data-driven industries. By the end of the course, students will be proficient in applying advanced statistical models to real-world problems, making informed decisions in dynamic business environments. | Statistics for Business Decisions | 3.0 |
| BSB 2020 Innovation Management This course explores the dynamic process of managing innovation in an increasingly competitive global marketplace. As firms face continuous pressure to enhance their products, services, and business models, innovation becomes a critical driver of success. Students will examine key principles of creativity, strategic innovation management, and operational implementation, learning how to foster innovation within organizations. The course covers topics such as creative problem-solving, design thinking, disruptive innovation, and technology-driven transformation, providing real-world insights through case studies of leading global companies. By integrating theoretical frameworks with practical applications, students will develop the skills needed to manage innovation at both the strategic and operational levels. Through discussions, hands-on projects, and industry examples, students will gain a deep appreciation of different innovation approaches and learn how to implement effective innovation strategies in diverse business environments. | Innovation Management | 3.0 |
| BSB 3031 Negotiation and Conflict Resolution This course introduces students to the principles, techniques, and strategies of effective business negotiations, emphasizing the role of negotiation in conflict resolution and decision-making within various organizational contexts. Students will develop a deep understanding of negotiation variables, processes, and tactics used to manage disputes and transactional differences effectively. Through case studies and interactive exercises, students will explore leadership theories and methods that enhance negotiation and entrepreneurial management skills. The course views conflict as an inherent aspect of decision-making in business, public administration, and non-profit management, offering tools to: Understand the nature of conflict and decision-making processes at individual and group levels. Develop strategies to mitigate destructive conflict and promote constructive dialogue. Negotiate solutions that satisfy all parties involved while achieving organizational objectives. By the end of the course, students will be equipped with practical negotiation techniques and leadership strategies to manage conflict, build strong relationships, and drive successful business outcomes in dynamic environments. | Negotiation and Conflict Resolution | 3.0 |
| BSB 3042 Bachelor Capstone This course serves as the capstone experience for the A.S. in Business Administration program, providing students with an opportunity to integrate and apply the knowledge acquired throughout their studies. Covering key disciplines such as marketing, management, accounting, business law, economics, and ethics, the course challenges students to demonstrate their understanding of business concepts in a practical setting. Students will develop, complete, and present a comprehensive business case project, applying critical thinking, problem-solving, and strategic decision-making skills. The course emphasizes real-world application, requiring students to work closely with the instructor within a structured timeframe to refine their projects from conception to completion. By the end of the course, students will have a professional-level project that showcases their ability to analyze, synthesize, and present business strategies, preparing them for career advancement or further academic pursuits in business-related fields. | Bachelor Capstone | 3.0 |
| BSB 4020 Ethical Role of the Manager This course explores the application of ethical theory to business management, providing students with a framework for analyzing and addressing ethical challenges in organizational settings. Students will review key ethical systems, moral reasoning, and the intersection of law and morality, examining contemporary and controversial ethical issues faced by the business community. Topics include moral dilemmas, equity, justice and fairness, ethical standards, and corporate social responsibility (CSR). The course emphasizes both theoretical and practical approaches to institutionalizing ethics within organizations, using case studies and written projects to assess real-world ethical decision-making. By the end of the course, students will be able to demonstrate an understanding of their moral responsibilities as members of the workforce and society, applying ethical principles to complex business decisions in a global and diverse environment. | Ethical Role of the Manager | 3.0 |
| BSB 4023 Marketing Principles and Applications This course provides an introduction to fundamental marketing principles and concepts, offering students a comprehensive understanding of the marketing function in business and its role in economic structures. Emphasizing the importance of consumer behavior and market analysis, students will explore key topics such as the marketing mix, sales techniques, advertising, public relations, retailing, wholesaling, and international trade (import/export). Designed as an introductory and general education course, this course is open to all students, including non-business majors, and serves as a foundation for further studies in business and marketing or as preparation for entering the workforce in a marketing-related role. Students will apply marketing concepts through case studies, real-world applications, and the development of a comprehensive marketing plan. By the end of the course, students will have a strong theoretical and practical framework to analyze and apply marketing strategies in various business contexts, preparing them for future studies or careers in sales, advertising, brand management, and related fields. | Marketing Principles and Applications | 3.0 |
| BSB 4024 Operations Management This course provides an overview of operations management, focusing on the transformation of inputs into outputs and the strategic role of operations in business success. Students will develop a deep understanding of processes, process capabilities, and performance measurement, and learn how to apply these concepts in real-world business environments. Key topics include process flow and capability, operations strategy, total quality management (TQM), supply chain and capacity management, process improvement methodologies, and project management. Through case studies and practical applications, students will explore how businesses optimize their operations to improve efficiency, quality, and competitiveness. By the end of the course, students will be equipped with the knowledge and skills to analyze, design, and improve business processes, enabling them to contribute to operational excellence in a variety of industries. | Operations Management | 3.0 |
| BSB 4031 Fundamentals of Leadership This course provides an introductory exploration of leadership principles and supervisory management, focusing on the evolving responsibilities of first-level supervisors in diverse organizational settings. Students will examine leadership theories, management practices, and key strategies for effective team leadership. Topics covered include high-quality management, multicultural diversity, labor relations, equal opportunity legislation, discipline procedures, and organizational ethics and politics. Emphasis will be placed on practical leadership skills, including decision-making, conflict resolution, and effective communication in supervisory roles. By the end of the course, students will develop a strong foundation in leadership principles and managerial best practices, equipping them with the tools to navigate complex workplace environments and lead teams successfully. | Fundamentals of Leadership | 3.0 |
| BSB 4032 Competitive Intelligence for Business This course provides a comprehensive introduction to Competitive Intelligence (CI) as a critical tool for business performance and strategic decision-making. Students will explore the legal, ethical, and practical applications of CI in identifying market opportunities, assessing competitors, and enhancing organizational decision-making. Key topics include CI methodologies, data collection and analysis, business analytics, and problem-solving frameworks. The course will also address the role of CI in corporate strategy, risk assessment, and performance optimization, ensuring students understand how to leverage intelligence for competitive advantage. With a practical, hands-on approach, students will apply CI techniques to real-world business scenarios, analyzing case studies and developing strategic insights that enhance business operations and market positioning. By the end of the course, students will be equipped with the skills to integrate competitive intelligence into strategic business planning and decision-making processes. | Competitive Intelligence for Business | 3.0 |
| BSB 4046 International Business This course provides an overview of the cultural, legal, and economic environment of international business, focusing on the institutions and policies that shape global commerce. Students will analyze international trade, financial systems, and multinational management operations, with an emphasis on political and economic factors influencing global markets. Key topics include systems of payments, balance of trade, international financial institutions, multinational enterprise operations, labor relations, international marketing, and global economic policies. The course also examines how contrasting political and economic systems impact international business strategies and trade relations. Through case studies and real-world applications, students will develop a deep understanding of how businesses operate across borders, manage risks, and adapt to the ever-changing global marketplace. By the end of the course, students will be equipped with the analytical tools necessary for effective decision-making in international business environments. | International Business | 3.0 |
| Entrepreneurship (21 Credits) | ||
| ASB 2025 | Principles of International Trade | 3.0 |
| ASB 2027 | Globalization and Business | 3.0 |
| BSB 2151 | Entrepreneurial Finance | 3.0 |
| BSB 2153 | Small Business Management | 3.0 |
| BSB 3039 | Marketing Research | 3.0 |
| BSB 3055 | Franchise Management | 3.0 |
| BSB 3057 | Entrepreneurship Experience | 3.0 |
| International Business (21 Credits) | ||
| ASB 2022 | International Marketing | 3.0 |
| ASB 2025 | Principles of International Trade | 3.0 |
| ASB 2026 | International Business Competitiveness | 3.0 |
| ASB 2027 | Globalization and Business | 3.0 |
| BSB 3047 | International Business Law | 3.0 |
| BSB 3048 | International Business and Finance | 3.0 |
| BSB 3049 | International Commerce | 3.0 |
| Marketing (21 Credits) | ||
| ASB 2022 | International Marketing | 3.0 |
| ASB 2023 | Branding and Advertising | 3.0 |
| ASB 2024 | Digital Marketing | 3.0 |
| BSB 3038 Consumer Behavior This course offers an in-depth analysis of consumer motivation, buying behavior, market adjustment, and product innovation. It explores the psychological, social, and economic factors influencing consumer decisions and examines how businesses adapt to market changes. The course also considers the behavioral aspects of the marketing process, tracing the journey from producer to the ultimate user or consumer. Through case studies and real-world applications, students will gain insights into consumer trends and strategic marketing approaches. | Consumer Behavior | 3.0 |
| BSB 3039 | Marketing Research | 3.0 |
| BSB 3040 | Marketing Tools | 3.0 |
| BSB 3041 | Marketing Strategy and Planning | 3.0 |